Understanding ACOS
Advertising Cost of Sales (ACOS) is one of the most important metrics in Amazon PPC. Reducing ACOS while maintaining sales velocity is the ultimate goal for most sellers.
That balance is part of managed Amazon PPC: efficiency decisions should account for margins, growth goals, search-term quality, and budget constraints instead of chasing one metric in isolation.
7 Proven Techniques
1. Negative Keyword Optimization
Regularly adding negative keywords prevents wasted spend on irrelevant searches.
2. Bid Optimization
Strategic bid adjustments based on keyword performance data.
3. Campaign Structure Refinement
Organizing campaigns for better control and optimization opportunities.
4. Search Term Harvesting
Converting high-performing search terms into targeted keywords.
5. Dayparting Strategies
Adjusting bids based on time-of-day performance data.
6. Product Targeting
Using product targeting to reduce ACOS on relevant ASINs.
7. Landing Page Optimization
Improving conversion rates to reduce overall ACOS. If the source of inefficient spend is unclear, audit your Amazon PPC account before making broad cuts.
