Understanding ACOS
Advertising Cost of Sales (ACOS) is one of the most important metrics in Amazon PPC. Reducing ACOS while maintaining sales velocity is the ultimate goal for most sellers.
7 Proven Techniques
1. Negative Keyword Optimization
Regularly adding negative keywords prevents wasted spend on irrelevant searches.
2. Bid Optimization
Strategic bid adjustments based on keyword performance data.
3. Campaign Structure Refinement
Organizing campaigns for better control and optimization opportunities.
4. Search Term Harvesting
Converting high-performing search terms into targeted keywords.
5. Dayparting Strategies
Adjusting bids based on time-of-day performance data.
6. Product Targeting
Using product targeting to reduce ACOS on relevant ASINs.
7. Landing Page Optimization
Improving conversion rates to reduce overall ACOS.
