Why Sponsored Display Matters
Sponsored Display helps you influence shoppers beyond keyword targeting by using audiences and product targeting to re-engage high-intent traffic.
Core Use Cases
1. Retargeting Viewers
Bring back shoppers who viewed your listing but did not purchase.
2. Defensive ASIN Targeting
Protect your product detail pages by serving ads against competitor placements.
3. Category Expansion
Use audience segments to introduce new products to adjacent high-fit buyers.
Measurement
Track view-through and click-through impact together so you do not under-value upper-funnel assist.
